In late 2014 BLK commissioned brilliant commercial artist Grange Wallis to create a series of artworks celebrating the rapidly expanding international sports brand's expansion across the code.

The Adelaide Crows, Greater Western Sydney GIANTS and Gold Coast SUNS were preparing to join existing BLK’s existing AFL partners Richmond, the Western Bulldogs and Brisbane Lions, making the Gold Coast based business the largest provider of on field apparel to the AFL.

Chief Marketing Officer Jason Sintome saying it was a great opportunity to create and a deliver an exciting multi layered campaign which provided club supporters and members with a range of unique content, opportunities and benefits across a host of mediums and platforms.

"Our goal was to rekindle the passion and memories of childhood back yard footy contests and to reinforce the importance of club support," he said.

"The #youbethehero campaign pays tributes to those members and fans who proudly pull on their favourite Guernsey, tee-shirt or scarf to show support for their team at every opportunity.

"While everyone has a favourite player or players, we wanted this campaign to be about the club, the colours and how wearing them makes you feel."

Working with each of six clubs along with the AFL, Grange Wallis set about bringing the six club mascots to life through a series of intricate digital drawings.

The talented craftsman’s task made more difficult due to the complex feather and fur textures of the club mascots.

Birds and Animals with fur take longer than the human or fleshy characters do, generally hair, feathers and scales take more time to draw due to all the intricacies involved in getting the details right with each drawing taking approximately four days to complete.

Already a successful and popular artist due to his portraits of Australian mascots and sporting characters, Grange said working on a project of this size and nature, with the additional support of BLK, the six clubs and the AFL had been an incredibly challenging, but rewarding experience.

"Previously, I’d been working on a personal series of characters and just sharing the images online and they’d started getting some attention. So when I was invited to work with a company like BLK, I was very excited at being involved in a project of this size and nature," he said.

"Initially the attraction was due largely to BLK’s presence and involvement across Australian sport as they’re are second to none in my view, and secondly being invited to work on a project sanctioned by the AFL and that has so many dimensions is amazing, it’s been an utterly fantastic experience."

Through a series of specially edited time lapse videos, the effort, detail and time taken to create each character has been captured for fans of each club to view online at blksport.com.