The GIANTS are excited to announce a new landmark partnership with New Balance, marking the beginning of a five-year journey that promises to elevate the sporting experience for players and fans alike.
In a joint venture with New Balance and Belgravia Sports Apparel (BSA), all three brands are dedicated to delivering a partnership like no other.
𝑨 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑 𝒍𝒊𝒌𝒆 𝒏𝒐 𝒐𝒕𝒉𝒆𝒓.@newbalance pic.twitter.com/AcRsdRPHqC
— GWS GIANTS (@GWSGIANTS) November 4, 2024
A partnership founded by the commitment to push limits, innovate and grow.
As a collective, the GIANTS, New Balance, and Belgravia Sports Apparel are dedicated to forging new paths, empowering and enriching communities, and achieving premierships both on and off the field.
This partnership will not only showcase the players in high-performance gear but will also introduce exclusive retail and membership ranges available through the GIANTS Shop.
Members can look forward to a host of exclusive benefits, accessible via the membership website, to enhance their GIANTS experience.
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
This collaboration aligns perfectly with the GIANTS’ mission to inspire and engage our community, both on and off the field.
GIANTS Chief Executive Officer, David Matthews said:
"We are incredibly excited to partner with New Balance, a brand that shares our commitment to excellence and craftsmanship,” Mr Matthews said.
“This partnership represents a significant step forward for the GIANTS, allowing us to elevate our performance on the field and enhance the experience for our fans."
"In our pursuit of success in the not-too-distant future, this partnership will help us excel on-field and positively influence our communities."
“We believe that mastering our craft is essential to our growth, and with New Balance by our side, we are poised to do just that."
New Balance Australia Regional General Manager, Dean Howard said:
“At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle”.
“In partnership with Belgravia, we are proud to partner with the GIANTS and look forward to seeing the partnership come to life over the next five years” he finished.
A limited release of the GIANTS’ New Balance range will be available to purchase in store at the GIANTS Shop from tomorrow, and online from late November.
