The GIANTS are thrilled to announce their continued partnership with TAL in support of female athletes on and off the field through a range of new initiatives as part of TAL’s Assister program.
The official Life Insurance Partner of the AFLW, TAL’s Assister program complements TAL’s partnership with the AFLW which supports AFLW players through sponsorship, flexible career opportunities, and positive engagement.
Launched in 2023, the program includes sponsorship of AFLW doctors and physios providing on-field support, and of Workplay, powered by John Holland, to assist players in building successful off-field careers. TAL is also funding a new career mentoring program.
Having commenced a three-year partnership with the AFLW in 2023, TAL also has a valued sponsorship with the GIANTS, as well as the Swans’ and Hawthorn’s AFLW sides.
This year, TAL has collaborated with AFLW athletes who have shared stories in a film celebrating the people who have made them the players they are today.
“A big driver for me is my family. I wouldn’t understand my Aboriginal culture, or be the person I am now, if it wasn’t for them,” said GIANTS AFLW player Aliesha Newman who features in the TAL Assister film alongside Hawthorn’s Emily Bates and Swan Ally Morphett.
TAL Chief Customer and Brand Officer Alex Homer said the TAL Assister Program is aligned with TAL’s focus of helping Australians to be well protected and supported in building a life for themselves and their families.
“In sport, an assist symbolises teamwork and enabling others to shine. What we wanted to highlight in this campaign – and what we heard from AFLW players - is while an assist on the field is one thing, in life, it can often mean so much more,” Mr Homer said.
This year, the TAL Assister Program will also fund 12 scholarships for emerging AFLW talent to receive bespoke leadership training dedicated to empowering emerging talent to reach their full potential by embracing their experiences and skills learned through sport.
“Our goal is to play a part in helping AFLW players to be high achievers in their careers, on and off the field,” said Mr Homer.
TAL is an employer partner of Workplay, with several flexible employment opportunities available to AFLW players on the platform. Workplay addresses challenges facing many athletes, connecting them to flexible employment, education, and career opportunities.
Learn more about how the TAL Assister Program is helping women play on here.
Watch the TAL Assister Program film here.