Under fire seemingly from all quarters, Greater Western Sydney hit back on Wednesday, with co-captain Phil Davis declaring the club is united and confident an exciting future still lies ahead.

After starting the season with promise by winning two of their first three games, the GIANTS have gone into freefall, losing six straight matches, and dropping their past two games to West Coast and Richmond by a combined 224 points.

The club's crowd sizes, player retention, coaching staff, selection decisions, and even on-field sledging of the opposition and supposed selfish play from some of their youngsters have come under the microscope. 

After last weekend's 113-point loss to Richmond, Leigh Matthews called the performance of the GIANTS' backline the worst he'd ever seen, while a story suggesting Jeremy Cameron was considering leaving also didn't help matters. 

Davis made his feelings clear about the Cameron story, responding to a question about it with a curt: "It was an interesting article. That's all I'll say about that".

Pushed further on whether the recent heavy losses could make some players lose faith, the co-captain had a strong response.

"I think everyone wants to be involved in a team that's successful," Davis said.

"If you look at our group, from my point of view, we're one of the closest-knit groups I've been a part of.

"Everyone gets along really well and enjoys each other's company, but you need to have success and that's the way it is.

"Jeremy Cameron said yesterday he loves the football club and wants to be here for the long haul, and I think that's the same with the majority of our group.

"We're excited for what we're building and look forward to playing together for a long period of time."

Following the Richmond loss, former greats Tim Watson and Garry Lyon both questioned whether the GIANTS' development had stalled.

While Davis conceded the past two performances "haven't been at an AFL standard", he had another defiant answer.

"I think the comment that we've stalled or gone backwards is a bit over the top," he said.

"I think we're always improving. You've got to look at the demographic of our group.

"On the weekend, we would’ve have 75 per cent of players in their third, second or first year of AFL footy. With that comes inconsistency. 

"We don't want to make excuses, but that's just the way it is and the nature of our list build at the moment.

"Just at the moment, the little basic things are letting us down."

Making life more difficult for the GIANTS is the comparison with Gold Coast, a fellow expansion side that entered the competition one year before GWS.

The Suns won eight games in their third season in 2013, but have been one of the big improvers this season, sitting third on the ladder with a 7-2 record.

Davis felt the comparison was largely fair, although he stated the two clubs have undertaken a different list building strategy and "they also have a guy called Gary Ablett, who goes alright".

Cameron and a number of his talented young teammates are coming off contract at the end of next season, and many expect the sharks to be circling from other clubs.

But GIANTS defender Curtly Hampton, who last year extended his contract until the end of 2016, says the side will stick together and ultimately taste success.

"I love the club," he said. "That's why I signed on for a few more years.

"I know all the other boys really love the club as well.

"No matter what happens, we're all going to stick together and fight through the tough times, and hopefully we'll be playing finals footy in a few years' time."

Things could get worse before they get better, with the GIANTS to take on premiers Hawthorn at the MCG on Sunday.

Davis won't be there as he continues his rehabilitation from a serious kidney injury, with the defender facing a scan next week which could determine his chances of playing again this season.

And he says the players aren't shying away from this week's daunting challenge.

"You always want to put yourself against the best. They're the reigning premiers, and we look forward to that challenge at the home of footy," he insisted.

"We got through the review on Monday and the buzz through the club yesterday and today has been really good.

"We're really confident if we can bring the type of football we want, we'll put in a really good performance on Sunday."