The Greater Western Sydney GIANTS have partnered with Australia’s leading online marketplace, Groupon Australia, for an exciting new campaign that will give fans the chance to win the ultimate GIANTS experience and live the life of their favourite AFL player for a day.
The campaign highlights the GWS GIANTS’ connection with their local community by promoting a range of places to eat, drink and have fun in Western Sydney, all hand-picked by members of the GIANTS team.
The once-in-a-lifetime prize, which is open to all customers who purchase a Groupon deal endorsed by the GIANTS players in the GWS GIANTS shop, includes the chance to attend a training session on 19th August with the GIANTS where the winner and a friend will meet the players, watch them train, tour the GIANTS HQ, go home with a souvenir, and more.
But that’s not all! The winner will also receive the ultimate match day experience where they will take three friends to watch the Round 22 match against Fremantle on 20th August from the GIANTS corporate suite plus see the team warm up pre-game and tour Spotless Stadium.
In addition to the competition and onsite shop, Groupon is supporting the partnership with a dedicated marketing and communications campaign that will include fun video content featuring five GIANTS players.
Groupon Australia Country Manager, Steve Traplin, said the synergy between the two brands and Groupon’s renewed focus on the Western Sydney market were the main drivers behind the partnership and resulting campaign.
“We are very excited and proud to be working with one of the AFL’s premier teams, the GWS GIANTS, on this campaign at their home ground in Western Sydney.
“There’s a lot of connection between the GIANTS and Groupon - we’re both five years old, both challenger brands, and both are performing tremendously this year.
“We’re looking forward to giving a hardcore GIANTS fan this amazing prize experience to live like a GIANT for a day, so encourage everyone to enter now at www.groupon.com.au before the competition closes on 12 August. Go GIANTS!”
GIANTS Chief Commercial Officer Richard Burnet said the two organisations are a perfect match for each other.
“We’re thrilled to partner with Groupon on this exciting campaign that brings the GIANTS players and our supporters closer than ever before.
“Both the GIANTS and Groupon are at an exciting stage of our growth and are proud to be part of the Western Sydney community.
“Our brand campaign ‘There’s A GIANT in all of us’ has been a huge success in 2016 and we can’t wait to see this take the next step in partnership with Groupon.”
Visit to www.groupon.com.au to find out more and enter the competition.
