AFL CEO Gillon McLachlan remains "very confident" about the long-term future of the GIANTS despite the club recording a loss of more than half-a-million dollars last year.
 
The GIANTS announced on Tuesday that they had recorded an operating loss of $529,000 in 2014.
 
This was a significant drop from the operating profit of $30,836 GWS recorded in 2013 and came despite the club receiving an extra $2.3 million in AFL funding last year.
 
GWS increased its football department spending by $700,000 in 2014 principally to snare high-profile recruits Shane Mumford and Heath Shaw.
 
But according to a Fairfax report this week, the club's marketing and sponsorship revenue fell by almost $1.4 million in 2014 compared to 2013, while membership and merchandise revenue was down by more than $300,000.
 
McLachlan told reporters on Friday the GIANTS faced significant challenges to establish themselves in a non-football state but the AFL boss was confident they would do so eventually.
 
"I think we've got challenges at a lot of our clubs in terms of this disparity between the strong and the less strong, GWS is one of those (clubs)," McLachlan said at the Glenroy Football Club.
 
"They are a start-up club in a very tough market who's got an extraordinarily talented list, but the reality of their list-build means they've won [nine] games in 66.
 
"So I'm very confident long-term, we know it's a generational decision and the guys up there are working really hard."
 
GIANTS chairman Tony Shepherd said on Tuesday he was confident improved on-field results would help the club build attendances and membership from 2015.