The Greater Western Sydney GIANTS are proud to continue their partnership with fresh Mexican grill Mad Mex, as the club’s official Membership Partner.
Mad Mex signed as the GIANTS official post-match nutrition partner in May 2016, but will now continue their relationship with the club as its Membership Partner.
The partnership for the next two seasons comes on the same day that 2017 GIANTS memberships go on sale.
Click here to become a GIANTS member.
The GIANTS and Mad Mex are committed to working together to grow the club’s supporter and membership base over the next two seasons.
Like the GIANTS, Mad Mex are a true challenger brand entering a period of substantial growth.
Nine years after opening their first restaurant in Crown Street, Sydney, Mad Mex now have 60 restaurants nation-wide and a strong network in Western Sydney.
The GIANTS are an incredible success story, from humble beginnings they’ve become a recognisable force – built on passion and comradery. That resonates strongly with the brand story of Mad Mex” said Sarah Hendry, National Marketing Manager, Mad Mex Fresh Mexican Grill.
“The partnership complements our focus on delivering fresh, tasty and authentic Mexican flavours while providing customers with a healthy alternative to traditional fast food. We are Mad for freshness and flavour, and we are certainly Mad for the GIANTS.”
The growth and values of Mad Mex reflect those held by the GIANTS whose membership has grown to a record 15,311 in 2016.
GIANTS Chief Commercial Officer Richard Burnet has welcomed Mad Mex signing on as the club’s Membership Partner.
“After a record breaking 2016 season which saw us achieve significant membership growth of 13%, we’re delighted to announce this partnership as we look to once again set a new membership record in 2017,” Mr. Burnet said.
“The GIANTS are proud to continue our partnership with Mad Mex, a brand that holds a number of shared values and business objectives.
“Knowing we have the support of Mad Mex gives us great confidence as we continue to grow as a club ahead of the 2017 season.”
For more information on Mad Mex or to find where your closest restaurant, visit www.madmex.com.au
