The GIANTS have released the final instalment of the club’s successful new brand campaign - There’s a GIANT in all of us - ahead of the club’s historic home Preliminary Final.
The latest piece follows the story of ruckman Shane Mumford, who was once told he wasn’t good enough to play AFL football.
Mumford recounts the hard work he put in and support he received from his family to transform from an overweight teen in Bunyip, Victoria to one of the AFL’s best ruckmen.
The 30-year-old also talks about his development from a star-struck Geelong rookie to his position as a leader at the GIANTS.
The initial piece in the campaign focused on the match day journey of young fan Lincoln and his hero Jeremy Cameron.
The second piece connects with the wider GIANTS community that has seen the club grow, focusing on the GIANTS’ passage from humble beginnings to a recognisable force representing the communities of Western Sydney and Canberra.
In the third piece, the club explored Jeremy Cameron’s passage from a 17-year-old joining the club from the tiny town of Dartmoor in western Victoria to being the GIANTS’ four-time leading goal kicker and first ever All Australian.
Ahead of the Qualifying Final against the Swans, the GIANTS released a piece that showed the journey of Zac Williams, from a young boy growing up in southern NSW, to being selected through the rookie draft and then becoming the first GIANTS Academy player to play for the club.
