That is the firm opinion of coach Kevin Sheedy after Saturday's 100-point loss to West Coast at SKODA Stadium.
The GIANTS started the season relatively well, losing their opening six games by an average of 47 points, respectable enough for a second-year side still stock full of teenagers.
But over the past three weeks that average losing margin has ballooned to 106 points in defeats to Adelaide, Hawthorn and now the Eagles.
Sheedy is unbowed in his belief, however, that his young Giants are on the right track.
"I think if you believe in yourself, and the more players that know they're heading in the right direction … that belief system will kick in eventually," the veteran coach said.
"I keep building on that. I never take the spirit away from my players and I never will.
"That's a very important part of being the first coach of this club.
"You have to keep building their self-esteem, you have to love them and you have to care about them.
"By the end of the year, you'll be pretty excited by the way this team is playing."
There were some bright sparks against a rampant West Coast outfit, with Jeremy Cameron managing three more goals to move to 25 for the year.
The young key forward has kicked an astonishing 25.5 from his nine games.
The Giants also only just lost the third term, which the Eagles edged 4.3 to 4.1 after a late GWS shot fell just short seconds before the siren.
Gold Coast lost its opening 14 matches last season before a solid finish and is showing undoubted improvement in year three, something Eagles coach John Worsfold expects the GIANTS to mirror.
"They are exciting with the talent they have got within that group," Worsfold said.
"They get another 50-60 games into that crew, I think we are going to see them show the same sort of rapid improvement we are seeing in Gold Coast."
The GWS midfield is also developing, with the impressive Steve Coniglio adding his firm belief in the club's direction ahead of next week's trip to Etihad Stadium to face Carlton.
"We know we played badly today, but it's really about Carlton this week," Coniglio said.
"The morale at the moment is still pretty upbeat.
"We're not going into games thinking we're going to get killed this week.
"We're sticking together and we'll get through this phase."
The crowd of 6324 was a minor improvement on the record-low for the club's match against the Crows a fortnight ago of 5830.
Once again, Sheedy's optimism – and unique take on the situation – came to the fore.
"Six thousand? It's growing from last time," he said.
"The two crowds we've got are Adelaide, and Adelaide (fans) never leave home, and Western Australia is probably a suburb of Cape Town.
"It's very hard to get a lot of West Australians here from Cape Town."
