Following the successful launch of the club’s new brand campaign - There’s a GIANT in all of us - the GIANTS have released the next instalment ahead of the beginning of the club’s inaugural finals campaign this Saturday.

This content piece follows the journey of Zac Williams, from a young boy growing up in southern NSW, to being selected through the rookie draft and then becoming the first GIANTS Academy player to play for the club.

Through an emotive one-on-one conversation mixed with imagery of Williams’ childhood, we uncover the amount of hard work that goes into becoming a professional footballer and how sport played a big part in the 21-year-old dealing with the loss of his dad at the age of six. 

The third instalment continues our brand message; from small towns and warm beds we’ve come here - having a kick, having a crack - believing in each other, in everyone of us. 

The biggest challenge Williams has ever had to face was moving away from home, and his mother Joy, but it was something he had to do. 

The initial piece in the campaign focused on the match day journey of young fan Lincoln and his hero Jeremy Cameron. 

The second piece connects with the wider GIANTS community that has seen the club grow,  focusing on the GIANTS’ passage from humble beginnings to a recognisable force representing the communities of Western Sydney and Canberra. 

The club also explored Jeremy Cameron’s passage from a 17-year-old joining the club from the tiny town of Dartmoor in western Victoria to being the GIANTS’ four-time leading goal kicker and first ever All Australian.

Over the coming weeks the GIANTS will also release a piece with ruckman Shane Mumford that shows, There’s a GIANT in all of us.