The GIANTS are driving ahead with Toyo Tires, who have extended their partnership with the club through to 2029.
Toyo Tires have been a partner of the club since 2016 and the AFL team’s principal partner since 2020, taking their association with the club through to an impressive 14-year partnership.
A proud Japanese business, with their Australian headquarters based in western Sydney, Toyo Tires have added another five years to their partnership with the club, endorsing the direction of the surging orange tsunami.
GIANTS Chief Executive Officer David Matthews said the GIANTS are proud to extend such a significant partnership for the club.
“Ahead of the home Semi-Final in our seventh AFL finals campaign, we’re delighted to announce the extension of our partnership with Toyo Tires through until 2029,” Mr Matthews said.
“Toyo Tires are not only our proud principal partner, supporting our AFL team, but also have a strong track record of supporting GIANTS fans and local football clubs in western Sydney and the ACT.
“Over the past eight seasons, Toyo Tires have contributed over $300,000 in cash and product to local clubs and fan activations , which is an incredible reflection of their commitment to our club and community.
“We look forward to a long and fruitful partnership with Michael and the team at Toyo Tires.”
Toyo Tires Chief Executive Officer and Managing Director, Michael Rudd, said the announcement of the partnership extension is a significant day for Toyo Tires too.
“As a proud Japanese company, loyalty and strong partnerships is part of who we are, which is why we are thrilled to extend our Principal Partnership with the GIANTS through to 2029.”
“Since 2016, this collaboration has allowed our brand to connect with millions of Australians and build meaningful relationships with the people of greater western Sydney and the ACT.”
“We know winning a flag is not easy, and on the day, it’s anybody’s game. But what we admire most about the GIANTS is their culture of determination and resilience, which offer valuable lessons that we too can apply in our business.”
“The future looks bright, and we are excited to go the distance with the GIANTS, both on and off the footy field."
Michael Rudd, CEO and managing director, Toyo Tyre Australia Pty Ltd
Beyond their direct sponsorship with the men’s AFL team, Toyo Tires have supported many club and community initiatives inclusive of GIANTS Care Programs, community sporting grants and fan engagement activities.
For the third year in a row, Toyo Tires ran their Win a Trip promotion – a season-long campaign encouraging families to sign up for their chance to compete in the Make Your Move challenge – with the Crompton family this year winning a trip to the home of Toyo Tires in Japan.
Toyo Tires empowers Australians to move confidently toward new and bigger things, inspiring positive change through their performance products. Toyo believes that tyres are not just a part of your vehicle - they believe that what goes on the outside of a car, matters most to those on the inside. This is why Toyo make tyres for drivers, not cars.
Go the distance with Toyo Tires. Click here to find out more.
