Ticketmaster Australia and the GIANTS have joined forces to launch a series of unique digital collectibles, backed by NFT (non-fungible token) technology, to be released during the remainder of the 2023 AFL season, beginning in round 14.

The GIANTS will issue one exclusive Digital Collectible per home game at GIANTS Stadium, releasing four in total across the remainder of the season. Each Digital Collectible will be based on the theme of the round, with the first release reflecting the Kids Take Over Round for the round 14 clash against the Fremantle Dockers.

These digital collectibles will be exclusive to fans who attend and scan into GIANTS Stadium for the remaining home games, including fans from visiting clubs who want to get in on the action. This significant offering will provide supporters with an exclusive opportunity to engage with their favourite team in an entirely new way.

In round 23, the club will release an ‘elevated collectible’ that is exclusive to GIANTS members to redeem as a thank you for their support in 2023. All other attendees will receive the round-specific collectible.

GIANTS Chief Commercial Officer, Shaun James, said: “At the GIANTS, we’re proud to be a club like no other and are always looking for ways to be an industry disrupter. This is a fantastic partnership with Ticketmaster Australia to add value and excitement to our match day experience for our loyal members and fans.” 

“This is such a great initiative from the GIANTS, and it’s impressive to see the club looking for new and innovative ways they can engage fans in the game. We are thrilled to be helping them provide such memorable digital keepsakes to their fans to reflect the games they attended,” said Gavin Taylor, Ticketmaster Australia Managing Director. “As a young team that has quickly risen to prominence within the league, they have captured the hearts of a loyal fan base, and it is significant to see them working to enhance their fan experience.”

Those fans who scan into GIANTS Stadium on game day will be able to access their digital collectible through the Ticketmaster digital collectible marketplace. The Ticketmaster marketplace is a simple and easy way for fans to access digital collectibles, all through their Ticketmaster account, with no third parties involved.